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Collection Agency Being Sued for Using 'WWJD' on Stationary

Sunday, June 21, 2009

By Karen McCracken
Louisville Christian Examiner

A small debt collection agency in Minnesota is being sued by a large competitor over what the competition sees as “a slogan that harasses and offends the public at large”. Bullseye Collections, a 50 year old small company, has had the WWJD (What Would Jesus Do?) printed on their stationary and marketing materials for some time but when a competitor got wind of it, he decided to start a federal class action lawsuit over the religious slogan.

Mark Neill, owner of the Bureau of Collection Recovery, a large collection firm and a competitor of Bullseye stated that he is offended by the WWJD on the stationary. Part of the lawsuit filed states that the letters WWJD invoke a sense of guilt and fear into those receiving it and lead one to think that the debtor is portrayed as “a sinner who is going to hell.” (worldnetdaily.com)

Attorneys from [ultra right-wing and ignorant] Liberty Counsel, which is representing Bullseye, feel fairly confident that the case doesn’t have a leg to stand on. Harry Mihet, lead attorney stated: “They treat their customers with respect, with integrity and the way they would want to be treated. They listen to the debtors. They try to work out solutions for the problems they are facing. They even pray with the debtors over the phone sometimes in certain situations.”

Mihet further states that “The only reason they put it there (WWJD) is they want the world to know they have adopted for themselves a code of conduct that goes above and beyond any federal law requirements to be civil and polite to debtors.”...(Remainder.)

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